Monday, May 27, 2013

Social Media Fundraising

Giving a New Face to Fundraising

The use of social media as a way of raising funds is a very new concept. Before 2005 the only real options available for fundraising, were to contact your friends, family, and co-workers. To get donors from outside of your immediate circle, you would have to set up a booth or stand in front of a building. Face to face fundraising is still one of the best methods of raising money. I am simply proposing that it’s time for many groups to embrace what Social Media can do for their fundraisers as well. Social Media is here to stay and it only gets bigger and bigger each year.

Social media has changed the game in many ways. It allows you to reach a wider audience and raise more funds. By reaching out to potential donors through various social outlets. You can increase the amount you get in charitable donations and run a less expensive fundraiser than using telephone and direct mail. Social media has made it so much easier for donors to follow their money and see how it has helped their chosen charity. This gives your donor a way to fill comfortable that their donation is being used for the reasons they were compelled to donate. Usually some type of online portal is given where a running total of the funds received can be viewed.


A few Quotes

“It’s becoming more and more apparent with our future donors that we’re going to reach them electronically,” Ann Arbor’s development director Guy Barast

“Donor on social tended to respond better to mail solicitations, particularly those on Facebook and Twitter.” Joe Boland from Fundraising Success

Social media now gives a new outlet to fundraising. The best strategy is to combine it with old school face to face efforts. This will help to create the Ultimate Fundraiser and ensure that you reach your fundraising goal. 

As always thank you for reading.

Dasia

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